Apple iPhone Trade-In Program Keeps Customers Focused on Apple

The new Apple iPhone trade-in program not only encourages customers to upgrade their iPhones more quickly, it also ensures that the customer experience stays focused on Apple — no matter who the cellular service provider happens to be.

Read my full opinion at MacNewsWorld.

About the author

Chris Maxcer

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I've been writing about the tech industry since the birth of the email newsletter, and I still remember the clacking Mac keyboards from high school -- Apple's seed-planting strategy at work. I'm a big fan of elegant gear and great tech, but there's something to be said for turning it all off -- or most of it -- to go outside. Online I like to call out cool stuff on Wicked Cool Bite and blog with my buddies at Man Makes Fire. To catch me, take a "firstnamelastname" guess at the url of this site.