BizVizz App Pulls Back the Blinds in Front of Big Business

There’s a handy new app called BizVizz that seeks to share information about the big businesses that you, as a consumer, often do business with yourself. BizVizz covers 300 corporations that represent more than 900 brands, and what it does is let you take a snapshot of a brand — say, GE or Pepsi — and then learn more about who’s behind it, as well as the company’s federal tax rates and political campaign contributions. The basic idea is that if you know more about the brands, maybe you’ll choose to spend your dollars in ways that more properly align with your own moral codes. BizVizz is a fantastic idea, with a solid interface and foundation, with — as I see it — a lot of potential for future insight and context. To learn more, check out my full BizVizz review.

About the author

Chris Maxcer

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I've been writing about the tech industry since the birth of the email newsletter, and I still remember the clacking Mac keyboards from high school -- Apple's seed-planting strategy at work. I'm a big fan of elegant gear and great tech, but there's something to be said for turning it all off -- or most of it -- to go outside. Online I like to call out cool stuff on Wicked Cool Bite and blog with my buddies at Man Makes Fire. To catch me, take a "firstnamelastname" guess at the url of this site.