All the analysts and pundits get caught up in comparing the discreet iPhone models against other smartphone models, comparing screen sizes and battery life as if they really matter to millions of customers. They don’t nearly as much as you might think. Why? People aren’t buying just an iPhone 5s, they’re buying into the Apple ecosystem — iTunes, movies, videos, apps, ease-of-use, reliability, clean lines, and help inside the glassy Apple Retail Stores.
Everything is coming together for Apple, and that’s how you sell 9 million units on opening weekend.
