After I wrote “Apple Doesn’t Do Cheap” for MacNewsWorld, where I argue that the odds of Apple producing a low-cost, big-screen iPhone for China are slim-to-none anytime soon, I must admit that I was gratified to see Phil Schiller, Apple’s senior vice president of worldwide marketing, quoted from the Shanghai Evening News. What did he say? The exact wording may or may not be accurate since it seems to come from a translation of a translation, but he said something to the effect of, “Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20 percent, we own the 75 percent of the profit.”
For more detail on the translation, check out “Phil Schiller Says Apple Wouldn’t Sacrifice Quality for Market Share in a Cheaper iPhone” at MacRumors.